CHERY AUTO MALAYSIA
Chery Automobile Co., Ltd. is a Chinese automobile manufacturer. Their headquarters are situated in Wuhu, Anhui, China. In 2023, Chery sold over 1.8 million vehicles, making them China’s third-largest automaker. In the same year, CEXCO was commissioned to print stickers and organise roadshows at Pavilion Bukit Jalil and One Utama to showcase its brand presence in Malaysia. CEXCO took a unique approach to showcasing their latest car model, transforming a transparent lorry into a mobile billboard that cruised around town. This innovative strategy maximised local and, potentially, global exposure, effectively merging advertising with a moving display.
GREAT EASTERN
The Great Eastern Viper Challenge organises an exciting event a few times a year to foster camaraderie in a safe environment and, at the same time, to bring Malaysians together for a great, healthy outdoor challenge. Since 2019, CEXCO has put together road shows, some years as many as six road shows, at outdoor events to promote Great Eastern Life’s LIVE GREAT Programme. In 2024, when Great Eastern Mall in Jalan Ampang launched its new lounge, CEXCO promoted the event with a special booth design.
NISSAN MALAYSIA
Nissan Motor Co., Ltd., headquartered in Yokohama, remains a global automotive leader, having sold over 3.2 million vehicles in 2023. In Malaysia, Edaran Tan Chong Motor (ETCM) has entered a new era of mobility with the official launch of the 2026 Nissan Serena e-POWER.
To support this transition, CEXCO delivered high-impact brand activations at major hubs like Pavilion Bukit Jalil and One Utama. These efforts successfully introduced Nissan’s e-POWER technology—a 100% electric motor drive system—to the local market. By combining modern booth design with strategic regional outreach, the collaboration has reinforced Nissan’s nationwide reputation for innovation and family-centric engineering.
