BANK RAKYAT
Since 2022, Bank Rakyat has promoted its financial products by participating in various property exhibitions, such as the ever-popular Malaysia Property Exhibition 2024 (MAPEX) at Mid Valley Exhibition Centre (MVEC). They have increased their booth sizes from 6×6 to 6×9 over the years due to overwhelming public response. CEXCO used innovative lighting to direct the audience to the booth. Eye-catching illumination adorned door panels, stools, and even the reception desk, creating a truly immersive and futuristic atmosphere. This strategic implementation likely contributed to the booth’s high visitor traffic, making it one of the most popular destinations at the event.
CATHAY PACIFIC
Hong Kong’s Cathay Pacific Airways is the city’s proud carrier. It is also one of the founding members of Oneworld. CEXCO has the privilege of attending to their special needs for their exhibition booth at various exhibition venues since 2023, including the MITM and MATTA Travel Fairs in July and September, respectively. The client envisioned a sophisticated and polished aesthetic, requesting a wood-centric booth design with a glossy laminate finish. This challenged CEXCO’s designers in a stimulating way, creating a multitude of ideas that showcased the versatility of wood in various shapes and sizes.
MRCB Malaysian Resources Corporation Berhad
As Malaysia’s premier construction and property development firm, Malaysian Resources Corp Bhd (MRCB) pivoted to become a role model for shaping green infrastructure and transforming urban spaces across many cities in the country. They are the industry leader and pioneer of Green buildings and Transit-Oriented Developments (TODs) that provide vibrant, sustainable city-within-city developments. They focus on pedestrian-oriented communities living and working around high-quality mass transport systems. CEXCO used this information to create a roadshow that highlighted the company’s strengths and commitments at various exhibition sites and government-sponsored events. In November 2023, they built their exhibition booth at KLIA Movenpick; in December 2023, at MITEC and in January 2023, at Kwasa Sg Buloh.
CHERY AUTO MALAYSIA
Chery Automobile Co Ltd is Chinese automobile manufacturer. Their headquarter is situated in Wuhu, Anhui, China. In 2023, Chery sold over 1.8 million vehicles, making them China’s third-largest automaker. In the same year, CESCO was commissioned to print stickers and organised roadshows in Pavilion Bukit Jalil and One Utama to showcase their branding status in Malaysia. CEXCO took a unique approach to showcasing their latest car model, transforming a transparent lorry into a mobile billboard that cruised around town. This innovative strategy maximized local and potentially even global exposure, effectively merging advertising with a moving display.
GREAT EASTERN
The Great Eastern Viper Challenge organised an exciting event a few times in a year to foster camaraderie in a safe environment and at the same time for Malaysians to team up for some great healthy outdoor challenge. Since 2019, CESCO has put together road shows, some years as many as six roadshows, at outdoor events to promote Great Eastern Life’s LIVE GREAT Programme. In 2024, when Great Eastern Mall in Jalan Ampang launched their new lounge, CESCO promoted the event with a special booth design.
